FINAL MAJOR PROJECT

Revival by COS is a new sustainable clothing range that is set to make it’s mark in the high-street luxury sector of the UK market.

Revival aims to encourage consumers to be conscious of the damage they are buying into when purchasing clothing. It offers consumers an entire mix and match wardrobe of sustainable outfits, with timeless designs and long lasting quality.

It’s about making your style sustainable not only now, but in the future.

The concept spreads awareness from brand to consumers through an innovative instore experience, leaving a memorable and educational mark on all individuals, and successfully filling the gap in the unsaturated sustainable fashion market.

​

Through effective marketing strategies, Revival will work to attract and entice Millennial consumers who are open to making sustainable choices, as well as encouraging current and loyal consumers, of a slight older generation.

COS is set to launch Revival on the 16th September 2019 for it’s A/W 19 collection. The concept and products will be available online via the COS website, and COS’ flagship store - Regent Street London where an innovative in-store experience is available.

Profits from Revival will start to be made in the following months of the launch, where the costs of using the carefully selected selection of innovative materials within the collection will begin to pay off. From this point, the concept has large room for growth and a promising future in the fashion and sustainable markets.