VISUAL MERCHANDISING

Working alongside Selfridges, as a group of 4 we created an in-store skincare shopping experience, named ‘Preserve’. 

 

Our project focused on the impact of a ‘Material World’, with the aim to encourage consumers to preserve both their skin, and the environment around them. 

We collaborated with local buisiness’ and architectures to push the potential of our ideas and maximise our sustainable impact and to effectively spread awareness of the importance of natural and pure materials.

 

Preserve sells a variety of skin care products made from 100% natural/ organic ingredients. It’s particulary targeted at the Baby Boomer generation, in an attempt to help rejuvinate and preserve their skin.

 

Throughout this project we all worked as a team to turn Preserve into a well justified and realistic idea to pitch to the head team of Selfridges Birmingham. 

I used the programme ‘SketchUp’ to create the animated visuals for the project as seen below.